2020. FAO: Hortivar

Key Responsibilities.

Content Strategy; Information Architecture; Business Analysis; Discovery Workshops; User Research, UX/ UI Design

Project Description.

Hortivar is FAO´s database on the performances and standard descriptions of horticultural cultivars over the world. It contains a standard methodology for data collection and record keeping on the performances of horticulture cultivars, a search engine for easy retrieval and comparison of information, a standard template for educational purposes, a gateway to horticulture knowledge/statistics on production data. Hortivar contains nearly 92,000 entries from 76 partner institutions in 119 countries, mostly on vegetables and fruits. The information content and updating of Hortivar relies on crowdsourcing from individuals and institutional partners.

Key Responsibilities

  • Digital Strategy development, UX Design & Management, Content Strategy