2011. Children’s Cultural Education Strategy

The ADACH Cultural Education Strategy aims to foster a deep understanding and appreciation of the Emirati culture by incorporating various engaging and interactive activities. It begins by introducing children to a wide range of cultural traditions, customs, and practices through storytelling, music, and art. It uses technology as an enabler only but not as center point. The strategy encourages hands-on experiences, such as cooking traditional dishes, creating crafts, and participating in cultural festivals, to immerse children in different cultural contexts. Additionally, it emphasizes the importance of cultural exchanges and interactions, both within the local emirati community and through digital platforms, to promote dialogue and understanding of the UAE’s history. This comprehensive approach ensures that children develop a global perspective, empathy, and respect for cultural diversity from an early age.



  • Digital Strategy development, Communication Campaign